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The book, Scaling Up is more like a business textbook offering practical tools and techniques for scaling up a business. Scaling Up focuses on 4 decisions every business leader must make: People, Strategy, Execution and Cash.
Start up, Scale up, Screw up or Stall out (fail to scale). The aforementioned, what I call the “4-S’”, describe the life cycle of most businesses as they move up the S-shaped curve of growth. The key to scaling the S-Curve are: 1. Attracting and keeping the right people 2. Creating a truly differentiated strategy 3. Driving flawless execution; and 4. Having plenty of cash to weather the storms